The Dickies Invitational will feature the best riders in the world including 2008 PBR World Champion Guilherme Marchi (Leme, SP, Brazil); reigning Dallas event champion and 2004 PBR World Champion Mike Lee (Decatur, Texas); PBR superstars J.B. Mauney (Mooresville, N.C.), Pistol Robinson (Burleson, Texas), and Colby Yates (Fort Worth, Texas); and 2008 Daisy PBR Rookie of the Year Reese Cates (Carthage, Texas).

A ticket will guarantee PBR fans, new and old, more than two hours of edge-of-your-seat thrills and spills, rock & roll music, and pyrotechnics. Starting at as little as $10, tickets are available NOW and can be purchased in person at the American Airlines Center Box Office, online at Ticketmaster.com, or by phone at 214 373 8000.

The format of the Dickies Invitational consists of three rounds of competition with the first two rounds featuring all 45 riders randomly matched against the sport’s rankest bulls. The top 15 riders based upon their scores after two rounds qualify for the Built Ford Tough Championship Round where they will draft their bull in one final, decisive round of action. The rider with the highest cumulative score on three bulls will earn the coveted Dickies Invitational event title!

The Dickies Invitational will air the first night of competition on VERSUS on Saturday, January 24 at 9:30 p.m. EST. The conclusion of the two-day event can be viewed on VERSUS on Monday, January 26 at 8 p.m. EST. Please check your local listings for more information.

The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS, NBC, and FOX, and in recent years, it has been tagged the ‘fastest growing sport in the country.For more information on the Dickies Invitational, please visit www.pbrnow.com or contact Briana Stensrud at 719 439 7657 or Katharine Sherrer at 719 252 6967.

###

About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.