“This year’s schedule is one of our best. It reaches heartland America and mainstream America while ensuring fans across the U.S. that they will be able to watch the top 45 bull riders in the world in the toughest sport in the world,” Randy Bernard, PBR’s Chief Executive Officer (CEO), said.

Tickets for the 2009 BFTS events will be available exclusively to TeamPBR members starting on Monday, December 1, 2008 by calling 800 732 1727. To become a TeamPBR Fan Club member and enjoy privileges such as purchasing tickets to all Built Ford Tough Series events before the general public, please visit http://www.teampbr.com/site.php.

As an added benefit, TeamPBR members can purchase tickets for all January 2009 events as early as Monday, November 17. January stops include Baltimore, Md.; Fresno, Calif.; Sacramento, Calif.; Dallas, Texas; and Winston-Salem, N.C. Tickets for New York, N.Y. are on sale now.

The general public can purchase tickets for all events ONLINE only beginning on Thursday, December 4, 2008 at 10 a.m. at www.Ticketmaster.com. Tickets will be available by phone and in person at all Box Offices beginning Monday, December 8, 2008.

2009 BUILT FORD TOUGH SERIES Schedule:

**Dates and locations are subject to change.

For a second year in a row, the 2009 PBR World Finals will take place at the Thomas & Mack Center. The first weekend of competition will run from October 30-November 1, 2009 with the second weekend held on November 5-8, 2009. Exclusive to TeamPBR members only, tickets for the 2009 World Finals tickets will be available on Friday, October 17. The general public will have access to tickets on Friday, October 31.

Don’t miss your opportunity to watch the world’s best bull riders LIVE as they tour the country week in and week out, all chasing the coveted 2009 World Championship title! For more information on the PBR or the 2009 BFTS schedule, go to www.pbrnow.com.

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About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with it multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.