Marchi has been the runner-up to the PBR World Champion the last three years. He is currently sitting #1 in the PBR’s Built Ford Tough Series presented by Wrangler (BFTS) standings and has won three event titles so far in 2008. Fan favorite Mauney was the 2006 PBR Daisy Rookie of the Year and has won almost $900,000 after riding professional for only three short years. The 21-year-old is currently sitting #4 in the 2008 BFTS standings.

To view exclusive behind the scenes footage of the photo shoot, click here

*** Playboy Fashion Director Joseph DeAcetis and Professional Bull Rider J.B. Mauney are available for interviews to talk about how to incorporate this style into everyday fashion.

About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada and Mexico.