The bi-monthly publication underwent a radical redesign effort in January of 2007, to better reflect the mainstream appeal and “extreme-sport” nature of bull riding.

“The new look Pro Bull Rider has immediate high impact,” judges said. “Inventive layouts and graphic illustration sustain this high energy level throughout the magazine. The cover is notably gutsy and original.”

“Reader response has been overwhelmingly positive, and that’s what’s important,” said Jeff Johnstone, Editor in Chief of the PBR. “It’s a privilege to work for such a passionate fan base, and with such a talented group of writers, photographers and staff.”

The magazine, published by Grand View Media, is sent to all TeamPBR members, PBR athletes and stock contractors. Every issue is packed cover to cover with all the inside-track stories and stats fans love to follow, from in-depth features and road reports, to full-color action photographs that all but jump off the page at you. Subscriptions are available at www.teampbr.com.

The Magazine Association of the Southeast is one of the largest and most successful regional magazine associations in the country. The GAMMA Award recognizes editorial and design excellence in magazine publishing. The judging for the GAMMA Awards is conducted by an elite group of magazine editors and designers. More information is available at www.magsoutheast.org/gammas.

About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. With approximately 400ours of prime time programming annually PBR ranks among the most prolific sports on air. In addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.