“As the authority on breeding, buying and bucking bulls, it seemed appropriate to have a website so our readers can access us anywhere at any time,” said Bull Pen Magazine publisher Christopher Burkhardt. “It is also a great way for us to reach new fans and to be a valuable source of information for people considering getting into the bucking bull industry—whether as an investor, a breeder or stock contractor.”

“With the recent launch of the new ABBI website (www.americanbuckingbull.com),” added Burkhardt, “with online access to their bucking bull registry, we felt that it was time to continue to move Bull Pen Magazine forward and continue to meet the needs of current and future ABBI members."

In an industry where a champion bull can earn over $300,000 in a single season, the demand for information about the bucking bull industry is at an all-time high. With articles about the top bulls and their bloodlines, and in-depth profiles of the men and women at the forefront of the industry, Bull Pen Magazine is proud to be on the internet where millions of people can now access the exciting world of bucking bulls. The website allows visitors to sign up for a trial subscription to the print version of the magazine, and offers products such as the annual ABBI Bucking Bull Calendar.

Bull Pen Magazine is the official publication of American Bucking Bull Inc. (ABBI) and is the only publication to provide complete coverage of every ABBI Futurity and Classic event. In addition, exclusive recaps of each Bull Team Challenge event are published in full detail, and presented on the new website.

Bull Pen Magazine is also proud to be a media partner of the PBR (Professional Bull Riders, Inc.) and to provide regular features on the PBR's top bucking bull athletes. With athletes (Chad Pennington) and celebrities (Larry the Cable Guy) now owning some of the top bulls in the world, the sport is growing at an unprecedented rate and BullPenMagazine.com is the most timely way to keep up with the latest industry news and results.

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For more information on the ABBI, you may visit http://www.americanbuckingbull.com. For more information on the PBR, visit www.pbrnow.com. For the best bucking bull coverage anywhere, visit www.BullPenMagazine.com