“The U.S. Border Patrol is a unique American law enforcement agency, steeped in rich tradition.  They don’t just serve us on our borders---they protect and defend every inch of the United States from threats to our homeland,” said Sean Gleason, Chief Marketing Officer of the PBR.  “PBR bull riders, associates, and fans share the same sense of pride in our country as U.S. Border Patrol agents, and we are honored that they are allowing us the opportunity to help further their recruitment and outreach objectives.”

The U.S. Border Patrol will have event entitlement for the 26th event on the PBR’s elite Built Ford Tough Series presented by Wrangler (PBR) in Grand Rapids, Mich., on September 12-13 at the Van Andel Arena.  They will also have a major presence at all PBR Built Ford Tough Series events and be included in a number of performances at BFTS opening ceremonies.  Elements will include swear-in ceremonies, special video presentations, and Color Guard and vocalist/musical group opportunities. 

Chief David V. Aguilar had this to say about the new alliance with PBR, “We believe that the PBR’s core values of patriotism, strong work ethic, and family values are all attributes that the United States Border Patrol is looking for in our recruitment efforts.”

The primary mission of the U.S. Border Patrol since September 11, 2001 is preventing terrorists and terrorist’s weapons from entering the United States. Border Patrol agents perform their duties between the official Ports of Entry along 8,000 miles of land and sea borders.

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About the U.S. Border Patrol:
The men and women of the U.S. Border Patrol serve with vigilance, integrity, and pride.

From its very beginning on May 28th 1924, the Border patrol has maintained a reputation for getting the job done by overcoming obstacles and mastering challenges. Protecting the American way of life demands nothing less.  Agents conduct a broad spectrum of enforcement activities each day and use specialized equipment to include: motor vehicles, boats, horse patrols, all-terrain vehicles, snowmobiles and foot patrols. In 2007, Border Patrol Agents arrested 876,704 people attempting to enter the United States illegally.  It also seized more than 7 tons of cocaine and over 1.8 million pounds of Marijuana. The U.S. Border Patrol is looking for hardworking dedicated men and women of good character and who enjoy working outdoors. Agents receive a great Federal pay and benefits package including medical insurance, retirement and Government 401k Savings plan (TSP). Typical agents in the field earn in excess of $70, 000 per year after 3 years of employment. All applications are accepted online. Apply now at www.borderpatrol.gov.  Women and minorities are encouraged to apply.

About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  With approximately 400 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with it multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.  For more information on the Professional Bull Riders, Inc. please visit www.pbrnow.com or call 719 242 2800.