Previously, the bull draft—where the bull riders get to select their bulls—was only held at three-day events. Due to its popularity, the PBR will be featuring a draft at the following one- and two-day events: San Antonio, Texas on May 17, 2008; Dallas, Texas on June 21-22, 2008; Nashville, Tenn. on August 29-30, 2008; and Columbus, Ohio on October 10-11, 2008.

For the added draft events, riders will only choose their bulls for the Championship Round. The bull rider who is in the lead will get to pick his bull first. Then, the remaining 14 contestants will pick their bulls, with the rider in 15th position choosing last. This selection process will happen during intermission.

“We have seen how popular these drafts are with our fans. It has been standing-room only at the past several drafts, so we wanted to bring this excitement to more events across the country,” stated PBR CEO Randy Bernard.

Livestock Director Cody Lambert believes the draft system offers a new advantage to the fans. “It allows the fans to see the personalities of the cowboys and see which new riders want the chance to stick it on bulls like Reindeer [Dippin’], and become a hero for riding him.”

The 2008 BFTS season marks the first time in PBR history that a rider can choose his bull in competition.

The PBR is the premier bull riding organization in the world, boasting contestants from Mexico, Australian, Brazil, and Canada. Its events air weekly on VERSUS, NBC and FOX and in recent years it has been tagged the ‘fastest growing sport in the country’. For more information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call Angela Smith at 719 242 2800.

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About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.