PBR Big Sky will feature a mechanical bull, PBR bull riding memorabilia, life-size images of PBR riders and bulls, PBR Built Ford Tough Series presented by Wrangler event highlights with thrilling rides and harrowing wrecks, and the finest in country and western musical entertainment.

On Thursday, the grand opening event will feature up close and personal interaction with live bull Buckshot and internationally famous bull riders Matt Bohon (Cole Camp, MO), Luke Snyder (Raymore, MO), J.B. Mauney (Mooresville, NC), Sean Willingham (Summerville, GA), and the 2007 PBR World Champion, Justin McBride (Elk City, OK). The mechanical bull inside of PBR Big Sky Cowboy Bar will be available for guests (and cowboys) to test their own bull riding skills. The festivities start at 8:00 p.m. with a Meet & Greet session inside PBR Big Sky for all fans and media.

For more information on PBR Big Sky Bar and the Grand Opening festivities, please contact Jodie Edmonds
at 719 242 2800 ext. 3336 or via email at Jodie@pbrnow.com or visit http://www.pbrbigskykc.aycdemo.com/.

###

About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour,, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.