Matt Garbiso is the new Marketing and Promotions Manager and previously worked in promotions for Toyota’s advertising agency, Satchi and Satchi. His duties will include promoting PBR events with business for certain target markets, talking to media for trades, and managing PBR’s relationship with Ticketmaster in order to raise awareness of PBR events.

New Public Relations and Marketing Coordinator, Linsay Rosser, was previously the National Sales Manager for the clothing company, No Fences, Inc., and is the granddaughter of Cotton Rosser, founder of Flying U Rodeo Company. She will be working on schedules for the PR and Marketing managers, doing marketing research, and helping coordinate events.

Katharine Sherrer comes to the PBR as a new Public Relations Manager and previously worked at The Angellotti Company, a film PR agency who specialized in awards campaigns. Major clients of this company included Universal Pictures and Disney/Pixar. Her responsibilities will include publicizing PBR events and ensuring media coverage for the PBR.

Ben D’Andrea is the new Photo Services Manager and previously worked at and owned a photography and web site design business. He will be managing photo requests, distributing and editing photos, and negotiating contracts with freelance photographers for events.

Israel Lujan joins the PBR as a new Corporate Account Manager where he will be managing national sponsorship accounts. He formerly worked as the Field Marketing Manager for the Cadillac Brand Ambassador campaign.

Kimberly James will be working with sponsors on various VIP events and handling accounts for live events as the new Sponsorship Fulfillment Manager. She previously worked as the Sponsorship and Marketing Coordinator for the Denver Outlaws.

The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS, NBC, and FOX and in recent years it has been tagged the ‘fastest growing sport in the country.’ For more information on the Professional Bull Riders, Inc. please visit www.pbrnow.com or call 719 242 2800.

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