Since 2005, Dickies has been a corporate partner of the toughest sport on dirt and the official sponsor of the PBR’s bullfighting team. The Dickies DuraBullfighter team consists of three bullfighters and one alternate. They include Joe Baumgartner (Red Bluff, Calif.), Shorty Gorham (Cotulla, Texas), Frank Newsom (Pauls Valley, Okla.) and alternate Darrell Diefenbach (Azle, Texas).

“Going into our fourth year, we thought it was time to give the jerseys a brand new look and feel,” said Jon Ragsdale, Vice President of Marketing and Business Development. “The Dickies DuraBullfighters are some of the hardest working guys on dirt and providing them with a fresh, new look every few years gives us an opportunity to pay tribute to the sport and further connect with the fans.”

In 2007 Dickies extended their official sponsorship contract of the DuraBullfighters through 2010, further solidifying their commitment to the sport.

About Dickies:

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.

About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Ridingsm Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call 719.242.2800.

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