Tickets start at $17 and guarantee fans more than two hours of bull riding action that includes rock & roll music, pyrotechnics and an up close and personal view of the toughest sport on dirt! Tickets are available through Ticketmaster by calling 775-787-8497 or online at www.Ticketmaster.com.

Justin McBride (Elk City, Okla.), the 2005 PBR World Champion and current leader on the BFTS tour, is ahead of J.B. Mauney (Mooresville, N.C.) by only 1,381 points, which could easily be made up by Mauney in the remaining events, especially with McBride side-lined due to the shoulder injury he suffered in Mexico at the Chihuahua Challenge two weeks ago. This makes the Reno Classic presented by Silver Legacy and Eldorado Hotel and Casino a pivotal event for both men. Three-time PBR World Champion Adriano Moraes (Sao Paulo, Brazil) is determined to win an unprecedented fourth world title and his sights are focused on making each event count.

Sitting fourth in season points behind McBride and Mauney is Sean Willingham (Summerville, Ga.) last year's Reno event champion. After claiming his second BFTS event win of his PBR career in Reno last year, Willingham finished the 2006 BFTS season as the fourth highest ranked cowboy and he is looking to duplicate that success this season. His fourth position in standings assures him status as a strong contender in the chase for the 2007 PBR World Championship title.

The format consists of four rounds of competition. The first three rounds feature the same 45 qualified riders randomly matched against the sport's rankest bulls. The top 15 riders based upon their total cumulative score after the three rounds qualify for a final decisive round of action, which takes place at the conclusion of the third performance on Sunday, Sept. 9th. The rider with the highest score on four bulls will earn the coveted Reno Classic presented by Silver Legacy and Eldorado Hotel and Casino event title.

The PBR's Built Ford Tough Series regularly airs each Saturday and Sunday evening on VERSUS at 8 p.m. ET. However, The Reno Classic presented by Silver Legacy and Eldorado Hotel and Casino will air only on Sunday, Sept. 9 at 7 and 9 p.m. (ET). Visit your local listings for additional details.

For additional information on the Reno Classic or the Professional Bull Riders, Inc., please visit http://www.pbrnow.com/ or call Jodie Edmonds at 719-242-2800 ext. 3366.

About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada and Mexico.