“YouTube’s impact on the online community matches the growing passion and interest that we are experiencing from our dedicated fan base,” said PBR Chief Marketing Officer Sean Gleason. “Our relationship with YouTube provides us with a new media vehicle to offer current event highlights, exciting wrecks and record-breaking rides to our ever-growing fan base around the globe.”

YouTube™ users and PBR fans now have the opportunity to view their favorite PBR event highlights, wrecks and rides online at YouTube™ 24 hours a day, seven days a week.

PBR is making highlight video clips available following every regular season Built Ford Tough Series presented by Wrangler (BFTS) event along with special features and other content that will appear exclusively on the PBR Channel on YouTube™. YouTube TM is the first website to carry such an extensive list of PBR-provided content. In addition, PBR will actively aggregate and promote user-generated content about the PBR that is becoming widely available throughout YouTube™.

For more information about PBR’s new alliance with YouTube™ please contact Denise M. Abbott at 719 242 2800 or via email at dabbott@pbrnow.com

YouTube is a trademark of Google Inc.

About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

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