Fans can expect to see current BFTS point leader and 2005 PBR World Champion Justin McBride (Elk City, Okla.) as he continues to make 2007 his strongest season since starting his PBR career in 1999. So far this season, McBride has won six BFTS events and $353,719 in PBR bucks which, when added to his career winnings, qualifies him as the highest earning cowboy of all time with over $3.4 million. This season, Justin's closest contender is 2006 Daisy Rookie of the Year J.B. Mauney (Mooresville, N.C.) who has three event wins to his credit and an astounding $390,329, which bypasses the record for the most money won in a regular season.

Another special feature of this weekend's activities expected to thrill Nashville fans will be the finale of the "Ty Murray's Celebrity Bull Riding Challenge," a new series on CMT hosted by Ty Murray that features nine celebrities trying to master the sport of bull riding. Stars participating in the show and expected to be in Nashville for the finale tapping are Rapper Vanilla Ice; Musician Leif Garrett; Actor Stephen Baldwin; Former NFL player Rocket Ismail; Moto-X rider Kenny Bartram; American Gladiator "Nitro" Dan Clark; Survivor reality star Jonny (Dalton) Fairplay; UFC Fighter Josh Haynes; and "24" actor Francesco Quinn. The finale of the show will be taped on Sunday, June 17 during the Jack Daniel's Invitational.

Tickets for the Jack Daniel's Invitational start at $20 and guarantee fans more than two hours of bull riding action that includes rock & roll music, pyrotechnics and an up close and personal view of the toughest sport on dirt! Tickets are available at all Ticketmaster outlets, online at www.Ticketmaster.com, or charge by phone at 615-255-9600.

For Event Activities log onto http://www.pbrnow.com/home.cfm#07bftinfo07-119

For Hotel Accommodations log onto http://www.pbrnow.com/home.cfm#07bfts07-119

The PBR's Built Ford Tough Series regularly airs each Saturday and Sunday evening on VERSUS at 8:00 p.m. ET. Please visit http://www.pbrnow.com/ for an updated TV schedule or your local listings for additional details.

Six episodes of the Ty Murray's Celebrity Bull Riding Challenge, will air on CMT. The premiere begins Friday, August 10 at 9:00-10:00 p.m., ET/PT.

About Ty Murray's Celebrity Bull Riding Challenge:

Nine celebrities will be tested both physically and mentally for ten days with daily tutorials where they will be taught how to mount the bull in the chute, how to take a major fall, sharpen their mental concentration and try to survive the most intense eight seconds in sports. As their days on the ranch progress, the stress is ramped up as the challenges become more intense. Those that survive will compete at a Professional Bull Riders event in Nashville where they will try to hang on for dear life in front of a stadium full of bull riding fans. With the help of Texas Cowboy Hall of Fame member Cody Lambert and other guest bull riders, Murray is bound to prove that the cut-throat world of Hollywood is nothing compared to the real life thrills of professional bull riding.

About PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call 719.471.3008.

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