PBR | THE PBR POWERS INTO MOTOR CITY

The Palace at Auburn Hills welcomes back the toughest sport on dirt - it's the Professional Bull Riders (PBR) Built Ford Tough Invitational, part of the Built Ford Tough Series presented by Wrangler (BFTS) on April 13 and14^th. The Built Ford Tough Invitational is the midway point - 15^th stop - on the elite BFTS tour, which will award a $1,000,000 bonus to the PBR's World Champion at the end of the 2007 season.

Auburn Hills fans can expect to see the world's toughest 45 bull riders against the world's rankest bulls in this two-day competition, featuring such PBR superstars as the current and only 3-time PBR World Champion Adriano Moraes, the Brazilian wonder who now resides in Keller, Texas; Brazil's second rising star Guilherme Marchi of Leme, Sao Paulo; young gun J.B. Mauney of Mooresville, N.C., the current money leader on the 2007 tour with over $300,000 to date; and current Built Ford Tough Series points leader and 2005 PBR World Champion Justin McBride (Elk City, Okla.).

With ticket prices starting as low as $20 ($10 kids' ticket in the same section) fans get to experience more than two hours of non-stop action, at least 45 thrilling rides by the world's most accomplished bull riders, the pulsating beat of rock & roll music to get their heart thumping, pyrotechnics that will ignite their enthusiasm, fireworks to thrill the kids, and an up-close, personal view of the fastest growing sport in the U.S. Tickets are available now by calling Ticketmaster (248) 645-6666, buying them online at http://www.ticketmaster.com/, or visiting the Palace box office.

The PBR's Built Ford Tough Series regularly airs each Saturday and Sunday evening on VERSUS (formerly Outdoor Life Network - OLN) at 8:00 p.m. ET. Please visit http://www.pbrnow.com/ for an updated TV schedule for the Built Ford Tough Invitational or your local listings for additional details.

For more information on the Built Ford Tough Invitational or the Professional Bull Riders, Inc., please call Denise Abbott at (719) 471-3008, ext: 3144 or visit http://www.pbrnow.com/.

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About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit http://www.pbrnow.com/ or call 719.471.3008.

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