The Professional Bull Riders, Inc. (PBR) and Ford Trucks are proud to announce the second edition of Ford's Battle for the Bull Sweepstakes. The program is designed by Ford Trucks to challenge fans to test their knowledge of the sport of professional bull riding and its athletes--both four-legged and two. The sweepstakes gives an opportunity for five finalists to receive a trip for two to the PBR's 2007 Built Ford Tough World Finals in Las Vegas, and one lucky Grand Prize winner to become a Stock Contractor for a Year!

The Battle for the Bull Sweepstakes is a unique promotional element designed by Ford Trucks to encourage interest in the sport of bull riding. Once fans have registered online, they're entered to play and win. Each week they can return to the website and answer trivia questions about F-Series Trucks and PBR riders, bulls and events. Correct answers give fans additional entries into the drawing to become one of the five lucky finalists. The five finalists drawn will receive an all-expense paid trip for two to the PBR's 2007 Built Ford Tough (BFT) World Finals presented by Wrangler complete with full VIP treatment, chute tours, exclusive seating, and lunch with PBR stars. Each finalist will be paired with a bull and two riders whose performances at the PBR BFT World Finals will determine which finalist wins the Grand Prize -- Stock Contractor for a Year, which includes part ownership of the bull Super Duty for a full year, a meet-and-greet with HD Page and Dillon Page at the PBR BFT World Finals, and a trip for two to learn the ropes at the Page ranch. For complete contest details, log-on to www.battleforthebull.com.

"I am thrilled to see the Battle for the Bull continue for a second year because this program rewards fans for their knowledge of PBR and Ford Trucks while also allowing new fans the opportunity to educate themselves. We are very excited that Ford Trucks has decided to offer this promotion along with the type of prize package that is too unique to put a value on. Simply stated this will be a fun promotion offering fans the opportunity to win an experience that is not available anywhere else in sports," states Randy Bernard, Chief Executive Officer of the PBR.

"The Battle for the Bull is an outstanding promotion that allows us to bring together Ford Trucks, America's best selling, most capable trucks, and the PBR, the toughest, fastest growing sport in a unique way. With prizing including a trip to the PBR Built Ford Tough World Finals, a meet and greet with PBR riders, and part ownership in our bull Super Duty, the Battle for the Bull is all about rewarding truck enthusiasts and PBR fans. Ford Trucks is proud of its partnership with PBR and proud to provide an experience that money truly cannot buy" adds Todd Eckert, Ford Trucks Marketing Manager.

Additionally, Built Ford Tough Trucks is offering fans the opportunity to win a weekly prize package courtesy of Wrangler, Rocky Boots, Stetson and the PBR in the Super Duty Challenge Sweepstakes. Every Tuesday-Friday preceding a Built Ford Tough Series (BFTS) event, fans can log onto www.superdutychallenge.com and choose the rider who they think will win that week's BFTS event. From all those who pick the winning rider, one fan is randomly chosen to become the recipient of the weekly prize package. At the PBR BFT World Finals each weekly winner will be paired with one of the riders in the Ford Super Duty Challenge. The team that places the highest at the PBR BFT World Finals will each be awarded $50,000 towards the purchase of a new 2008 Ford F-Series Super Duty.

About PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call 719.471.3008.

About Ford Motor Company:
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With nearly 325,000 employees and 110 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.