Randy Bernard, Chief Executive Officer of the PBR, stated, "Confirming over 30 2007 tour dates nationwide is challenging, but our goal is always to coordinate our schedule in order to achieve optimum exposure for our athletes, and of course to bring the excitement of a live event to as many PBR fans as possible. I look forward to kicking the season off this coming January in New York City’s historic Madison Square Garden and taking the tour to both new and familiar venues across the nation."

Tickets to all 2007 Built Ford Tough Series presented by Wrangler (BFTS) events are available exclusively to TeamPBR members beginning on Monday, Oct. 23, 2006. TeamPBR members also enjoy the benefit of exclusive seating locations that are unavailable to the general public. If you are not currently a TeamPBR member, please visit http://www.pbrnow.com/ or call to join.

TeamPBR members can purchase tickets to 2007 BFTS events by calling the PBR office at 1.800.732.1727 and selecting option 1. The ticket department will field calls from 8 a.m. to 6 p.m. Mountain Time, Monday through Friday. Tickets will also be available to fan club members only at the TeamPBR booth in Las Vegas during the upcoming World Finals, Oct. 27 through Nov. 5.

The general public may purchase tickets to 2007 BFTS events beginning on Nov. 6 by calling a ticket location near you.  Please visit www.pbrnow.com for additional ticket details.  The 2007 PBR Built Ford Tough World Finals tickets become available to the general public and all TeamPBR members except those with Platinum member status on Nov. 5.

A complete list of events for the 2007 Built Ford Tough Series season is below:

About the Professional Bull Riders, Inc.:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit http://www.pbrnow.com/ or call 719.471.3008.