Fans should be advised to check all local listings since broadcast times will vary depending upon Sunday’s NFL game.

Said Joe Loverro, Producer for the PBR on OLN®, “I am thrilled with the opportunity to provide production of a PBR event for FOX for the first time. FOX has raised the bar in sports production, and it’s our goal to produce a show that meets that standard. I am so proud of our production team, who has been working tirelessly to ensure that the FOX broadcast is the biggest and best to date.”

IMG Media (formally TWI) will produce the telecasts on FOX. IMG is the largest independent producer of sports events in the world, with over 5,000 hours televised every year. "The opportunity to follow NFL Football on FOX in most areas of the country is a golden one for the PBR,” said Barry Frank, Vice Chairman of IMG Media. “Viewers who have never seen the sport will be exposed to the excitement and danger that is the PBR."

Loverro explained that perhaps the most exciting enhancement is the addition of the "Bull Cage." The Bull Cage is a camera pit located in the middle of the arena that will house a state of the art “Super Slo Mo” camera. The slow motion feature combined with its center stage location will bring viewers closer to the action than ever before. It will also better capture the violent impact of each bull ride and the athleticism of the athletes.

Additional rider profiles will showcase the determination of PBR athletes under extreme physical demands. Plans are in the works to introduce a series of athlete profiles that will focus on three of bull riding’s super stars, including two-time PBR World Champion Adriano Moraes (Sao Paulo, Brazil), the “Iron Man” J.W. Hart (Overbrook, Okla.), and 2005 PBR World Champion Justin McBride (Elk City, Okla.).

Not only will the added athlete features highlight defining moments in each rider's career, but equally captivating bull and stock contractor profiles will give fans a new perspective on the four-legged superstars of the sport. Reigning PBR World Champion Bull, Frontier & Teague Bucking Bulls’ Big Bucks, as well 2006 contenders Frontier, Teague and Ron White’s Scene of the Crash, and Frontier, Teague and Steiner’s Just a Dream will come under the spotlight when the Greensboro event airs. The legendary Mossy Oak Mudslinger, owned by Page & Teague Bucking Bulls, will also be featured.

Incredible highlight footage will air beginning with Moraes in the Greensboro broadcast. Fans can catch his historic 93 point ride on Crossfire Hurricane at the 2004 PBR World Finals, and see how he accomplished the rare feat with a torn bicep in his riding arm. The Greensboro broadcast will also follow local hero and rising superstar Brian Canter (Randleman, N.C.) on his rise to the top in the world of professional bull riding. At 5' 3" - 115 pounds, the young dynamo could easily be underestimated, but is proving week in and week out on the tour that he’s a serious threat.

About PBR:
More than 104 million viewers tune in each year to the PBR on FOX, NBC, OLN and on a host of foreign networks across the globe. With over 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 800 athletes competing in more than 250 PBR sanctioned competitions. In 2005 the PBR expanded its international interests, opening offices in Australia, Brazil, Canada, and Mexico.

Click here to find out what time the PBR airs on FOX in your location.

For additional information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call 719.471.3008.