The Professional Bull Riders (PBR) invade San Francisco with its U.S. Smokeless Tobacco Company (USSTC) Challenger Tour for a one day event. The Grand National Rodeo-Cow Palace USSTC Challenger Tour Event will be held at the Cow Palace in Daly City, Calif. on April 12 at 8:00 p.m. Topping the list of competitors is California's own, Chad Denton (Berry Creek), current leader for 2006 Rookie of the Year, Austin Meier (Kinta, Okla.), and Juarez, Mexico's Gerardo Venegas. Other top names from the PBR making appearances at the Cow Palace are Flying U Moreno Bucking Bulls' Werewolf Snuff and Reindeer Dippin. Both crowd favorite bucking bulls will be featured in the championship round.

The evening will feature 45 PBR riders competing in round one with the 10 highest point leaders advancing to a final round. The event championship is awarded to the rider with the highest score on two bulls. The Grand National Rodeo—Cow Palace Challenger event features $16,000 in prize money. The USSTC Challenger Tour, Enterprise Rent-A-Car Tour and the Discovery Tour offer upcoming bull riders the opportunity to compete in PBR sanctioned events, while earning points to qualify for the PBR's elite Built Ford Tough Series Tour presented by Wrangler.

Event tickets range from $27 to $40. For more information and to purchase tickets, please call 415-404-4111 or log on to www.ticketmaster.com.

About PBR:
More than 104 million viewers tune in each year to the PBR on NBC, OLN and on a host of foreign networks across the globe. With over 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 600 athletes competing in more than 100 PBR sanctioned competitions.

For additional information, please contact Megan Darnell, at 719-471-3008 ext. 3173 or mdarnell@pbrnow.com.

###