PBR | PBR Sets Up Shop in Pueblo, Colorado

Since announcing plans to move its expansive operation to the city of Pueblo, Colo. late last August, the Professional Bull Riders, Inc. (PBR) has been immersed in both the planning and building phases of the project. Today, the organization announces the official relocation of its Merchandise Warehouse facility to Pueblo as a preliminary step in the move. The new and improved merchandise venue in Pueblo represents not only the first leg of the journey as PBR prepares to move its corporate headquarters to the Historic Arkansas Riverwalk of Pueblo (HARP), but will also allow increased order volume and efficiency.

The new warehouse operation encompasses 12,000 square feet, which is nearly double that of the former Colorado Springs merchandise fulfillment location. The Pueblo warehouse facility will be fully operational beginning on Wednesday, March 22. Office hours are 8 a.m. to 5 p.m. every Monday through Friday and four full-time PBR Merchandise Department employees will be on staff and ready to fulfill orders. All merchandise orders must still be placed online at www.pbrstuff.com or by calling the toll free order number at 800-732-1PBR (1727).

Since its inception in 1992 the PBR has grown exponentially, creating the demand for additional office space in relation to the increased number of full time and contract employees, as well as ever increasing business needs. The HARP area is a newly constructed 26-acre urban waterfront experience, and will be home to the PBR's business offices and eventually an adjoining retail space.

About PEDCO: The Pueblo Economic Development Corporation (PEDCO) is a private, not-for-profit organization dedicated to the promotion of the Pueblo area to businesses and industries considering expansion or relocation. PEDCO has created over 16,414 new jobs for Pueblo citizens, and saved nearly as many. Since 1981, 60 companies have located or expanded to this southern Colorado city. PEDCO works closely with city, county and state elected officials who stand ready to ease the way for the relocation of new businesses and industries into the community thus diversifying Pueblo's economic climate. Visit www.pedco.org for more information.

About PBR:
More than 104 million viewers tune in each year to the PBR on NBC, OLN and on a host of foreign networks across the globe. With over 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 600 athletes competing in more than 100 PBR sanctioned competitions.

For additional information on the Professional Bull Riders, please visit www.pbrnow.com or call 719.471.3008.

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PBR Sets Up Shop in Pueblo, Colorado