The PBR program line-up will include PBR Now, a 10 minute weekly broadcast focusing on the human interest stories relating to the PBR bull riders, the bulls, and the other personalities that keep the sport interesting. PBR Primetime is a weekly radio highlight show that will review Built Ford Tough Series (BFTS) events as well as provide interviews and behind the scenes editorial on the sport. This show will air weekly in advance of BFTS events on more than 150 stations nationwide, as well as on the Armed Forces Radio Network. PBR Live will broadcast play-by-play action of each BFTS event providing approximately three hours of weekly event coverage. The first PBR Live event to be featured by Group One Broadcasting will be the 2004 Built Ford Tough World Finals live from Las Vegas on October 22nd through the 31st.

With over 450 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo.

For more information about PBR Radio, go to www.pbrnow.com. You may also contact gnice@talkone.com for a list of stations. For advertising inquiries, contact kelly@kelticpr.com, mlbonds@R4Productions.com, or wwise@R4Productions.com.