The first opportunity to bid online is Friday, July 23rd with the auction continuing through Monday, September 6th. Valuable brand exposure via a live audience and a TV audience is available by showcasing a corporate image or individual identity on these competitors during the inaugural WBC event. The minimum bullfighter jersey bid is $2,500 and bids must be submitted in increments of $100. Complete auction rules and regulations are posted online at www.pbrnow.com.

The WBC event will air on the Outdoor Life Network (OLN) on Tuesday, October 26th beginning at 8:00 p.m. and on Wednesday, October 27th also at 8:00 p.m. (all times eastern).

The WBC represents the ultimate in American freestyle bullfighting action. The competition format features athletes engaging in a 70-second freestyle bullfighting display. Bullfighters are evaluated based upon the aptitude they display in controlling and maneuvering a 2,000 pound opponent. Precision in jumping the bull, contact with the bull, and handling of the barrel are additional criteria used in evaluating each contestant's performance. The world's top bull fighters who are qualified to compete in the World Bullfighting Championships will be gunning for a piece of the $53,500 in added prize money.

During the preliminary performance of the WBC, 16 bullfighters will compete in a 'heads up' competition, which means that the bullfighters will be paired with one another. The highest scoring individual from the initial match-up will advance to the second day of competition. On day two, the eight qualifying bullfighters will compete in a second 'heads up' competition. Once again bullfighters will be paired in a dramatic face-off. The high score resulting from each of the four match-ups will advance to the final round. During the exciting final round of action, the top four bullfighters will compete individually rather than being paired. At that point, the top scoring contestant of the four will claim the coveted event title.

The final roster of World Bullfighting Championships Qualifiers from events held in Kansas City, Mo., Springdale, Ark., Albuquerque, N.M., and Fresno, Calif. consists of the following:

Lance Brittan - Gill, Colo.
Andy Burelle - Amarillo, Texas
Shane Dunnam - Castle Rock, Colo.
Dusty Essick - Highlandville, Mo.
Doug Forzani - Watsonville, Calif.
Colby Gines - Rock Springs, Wyo.
Sam Gress - Hutchison, Kan.
Quirt Hunt - Merna, Neb.
Mike Matt - Billings, Mont.
Brandon McClure - Kansas City, Mo.
Jerry Norton - Mitchell, S.D.
Brian Ranse - Rosewood, Queensland Australia
Greg Rumohr - Rio Vista, Texas
Al Sanvold - Zahl, N.D.
Donny Sparks - Dekalb Texas
Ronny Sparks - Texarkana, Texas

Over 100 million viewers tune in each year to the PBR on NBC, OLN, and in Spanish on Telemundo. With over 450 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, and the Humps N Horns Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 600 athletes competing in more than 100 PBR sanctioned competitions.