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Bull Riding Action Figures to be Produced by Los-Angeles Based SOTA Toys

07.01.04 - Other

Bull Riding Action Figures to be Produced by Los-Angeles Based SOTA Toys

By PBR

ABC World News Tonight with Peter Jennings featured a behind the scenes look at the world of Professional Bull Riding (PBR) on Wednesday, July 7th, at 7:00 p.m. (EST). The network television spotlight was directed toward the marquee bucking bulls and stock contractors of the PBR, as well as elite bull riders such as Justin McBride (Elk City, Okla.) during the informative segment which concluded ABC's World News Tonight Wednesday evening broadcast. Particular attention was directed toward the increased popularity and unique tendancies of PBR bucking bulls like Berger, Teague, and Taupin Bucking Bulls' Little Yellow Jacket and Tony Sharp's Hammer. Interviews coupled with spectacular Built Ford Tough Series (BFTS) event footage combined to bring the intriguing sport of bull riding to a broad new audience.

ABC World News Tonight offers complete coverage of major and breaking news headlines both domestically and Internationally, which range from politics to the economy. ABC's coverage of the PBR comes on the heels of CNBC's recent interview of Michael Gaffney and CEO Randy Bernard, as well as front page PBR coverage in the Wall Street Journal (Bucking Tradition, Bull Riding Fans Cheer for the Beasts, Tuesday, May 25th issue).

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