The Missouri Thunder is owned by Johnny Morris, noted conservationist and founder & CEO of Bass Pro Shops. Since getting his start in 1972 by selling fishing tackle out of the back of his father’s store, Morris has earned a reputation as one of the most visionary and influential retailers of the last 50 years. Today he is known as a retail and travel destination pioneer, as the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more.