Dana White / DD Bucking Bulls

Dana White's Playmate

Biography

Dana White’s Playmate is all business — and he dresses the part. His signature ear tag features a bull wearing a bow tie, a fitting emblem for one of the most composed yet explosive athletes in the sport. Super athletic and downright nasty, he carries himself with the cool confidence of a prizefighter — calm in the chute, then pure chaos once the gate swings.

Owned by UFC President Dana White with DD Bucking Bulls, Playmate brings fight-night swagger to the arena. Bred from championship bloodlines as the son of three-time World Champion SweetPro’s Bruiser, he’s become a fixture across PBR Teams and Unleash The Beast events, earning a career-high bull score of 45.5 points in Fort Worth in 2024.

Among his most notable matchups, Sage Steele Kimzey made the whistle for 91 points in Salt Lake City in 2025, and Clay Guiton marked 87 points in Oklahoma City in the same year. Blending raw muscle with tactical precision, Playmate rides like a heavyweight in his prime — one mistake, and he’ll have you reeling against the ropes.

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Latest News

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Ten teams descend on Las Vegas for the fifth PBR Teams Championship as Missouri enters with the No. 1 seed, three former champions earn first-round by

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No. 2 Brady Fielder, second in Round 3, slices No. 1 John Crimber’s lead in World Title race to 136.5 points.

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Miss a moment of the action this weekend? Here’s what happened around the PBR.

PBR Stats
Season Tour Date Event Location
Seasons Series Date Event Name Location Rider Bull Score
Highlights