Professional Bull Riders, LLC ("we", "us", "our") are committed to protecting and respecting your privacy as described in our Privacy Policy, of which this Cookie Notice forms a part. The Cookie Notice provides you with information about how we use cookies when you visit or communicate with us through our websites. This Cookie Notice does not apply to, and we are not responsible for, the privacy practices of third-party websites which may be linked to this website.

Cookies and other Web-based Tracking Technologies

We (or our service providers) may use different technologies such as cookies, web beacons, pixels, or other types of small files or web-based tracking technologies to gather certain information. Cookies are small pieces of text. They are provided by most websites and stored by your web browser on the computer, phone, or other device that you are using. Cookies allow the website to “remember” your actions or preferences over time. Web beacons and pixel tags are electronic images and embedded scripts that may be used on our sites or in our emails. We use these technologies, for example, to deliver cookies, count visits, understand usage of our sites, analyze the effectiveness of site features and campaigns, and tell if an email has been opened and acted upon.

Types of cookies

A cookie can be classified by its lifespan and the domain to which it belongs. As to lifespan, a cookie is either:

a session cookie, which is erased when the user closes the browser, or

a persistent cookie, which remains on the user's computer/device for a period of time determined by the party that set the cookie

As for the domain to which a cookie belongs, a cookie may be:

a first-party cookie, which is set by the web server of the web page the user is visiting, or

a third-party cookie, which is set by a different domain (this can happen when a web page references a file located outside its domain)

Cookies and similar technologies do not require your consent when they are strictly necessary to provide services to you—for example, when a cookie is used to provide required data protection to secure our website, or to keep track of your selections or input, such as a form you are filling out, or language preference.

Types of cookies we use

Strictly Necessary: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

Analytics and Performance: We make use of analytic cookies to analyze how our visitors use our website and to monitor website performance. This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight site services that we think will be of interest to you based on your usage of the website.

Website Functionality: These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. For example, to remember choices you make (language or the region you are in), or to recognize the platform from which you access the website, and to provide enhanced and more personal features. If you do not allow these cookies, then some or all of these services may not function properly. These cookies are not used to track your browsing on other sites.

Advertising: Advertising cookies are used to collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Consent and Choice

The following are examples of how you can manage or delete many of the cookies that are not strictly necessary.

Cookie Preference Center: The Cookie Preference Manager can be accessed by clicking on Cookie Settings in the cookie banner when you first visit the website, or, if available, by clicking on the Cookie Settings link in the footer of the website. You may choose to allow cookies with your affirmative consent, or block cookies that are not strictly necessary.

Industry opt-out sites: You may also opt-out of many cookies served for advertising purposes by visiting either: http://www.aboutads.info/choices/ or http://www.networkadvertising.org/choices/ .

Browser settings: Many web browsers accept cookies by default. If you prefer, you can usually change your browser's settings to reject and/or to remove many cookies. As the precise means by which you may do this will vary from browser to browser, please visit your browser's help menu for more information.

If you choose one of these options, your choices will apply only to the specific browser and device from which you opt out and will not affect activities or targeted advertising on other browsers or different devices.

Please be aware that blocking certain cookies may impact the functionality and availability of certain areas of the website. Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices.

To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

Changes to our Cookie Notice

This Cookie Notice may be updated from time to time. If we change anything important about this Cookie Notice we will notify you through a pop-up on the website for a reasonable length of time following the change. You may review the Cookie Notice by visiting the website and clicking on the “Cookie Notice” link.

If you have questions about our Cookie Notice, please contact us at dataprivacy@pbr.com.