PUEBLO, Colo. – PBR (Professional Bull Riders) will enter the 2023 PBR Teams season with a new title partner for the league’s premier series through a partnership with Camping World, the world’s largest recreational vehicle dealer, it was announced today.
“As Camping World continues to expand its national footprint, we see significant market alignment with The PBR Team Series. This strategic partnership enables us to expand into new markets and solidify our position as the RV dealer of choice within PBR’s passionate and growing fan base," said Camping World Chairman and CEO Marcus Lemonis.
“The PBR Teams format has broadened the appeal of our sport, and Camping World will now provide added national exposure and marketing muscle for the exciting new bull riding league that is revolutionizing Western Sports,” said PBR CEO and Commissioner Sean Gleason.
The PBR Camping World Team Series is an elite league featuring the world’s top bull riders competing in five-on-five bull riding games during an 11-event season. All 112 games will be carried by the CBS Television Network (including seven “Game of the Week” telecasts), Paramount+, CBS Sports Network or Pluto TV (PLUTO). CBS Sports will carry over 40 hours of PBR Teams action across the CBS Television Network, Paramount+ and CBS Sports Network from the season opener in Cheyenne, Wyoming on July 24 through Championship weekend, October 20-22 in Las Vegas.
Among the placements in its PBR Teams premier series title partnership, Camping World will have prominent branding on PBR Teams broadcasts, in-arena signage for all league games, on-site activation at Teams events, and logo placement on the athletes’ jerseys and riding vests across all PBR Teams. Additionally, Camping World will be a dominant presence in the campgrounds across several Teams markets.
Camping World’s Unleash The Beast partnership for the sport’s individual competition, which follows the PBR Teams championship, includes in-arena digital signage, branded bucking chutes, concourse activation and presenting ownership of the RV Park at PBR World Finals.
Camping World’s PBR involvement includes a custom content series to be produced by PBR.
Financial terms of the multi-year deal were not disclosed.
PBR Teams has recently introduced millions of new fans to the sport though the acclaimed Prime Video docuseries “The Ride” now streaming on Prime Video.