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PUEBLO, Colo. – The Ride, an eight-episode docuseries taking fans deeper into the world of PBR than ever before, will premiere on May 30, exclusively on Prime Video in more than 240 countries and territories worldwide, it was announced today.
The official trailer for the highly anticipated docuseries is available now.
The Ride follows an ensemble cast of PBR Team Series bull riders, team coaches, and front-office executives—including star athletes Jose Vitor Leme, Ezekiel Mitchell, and Dakota Louis (Austin Gamblers), Boudreaux Campbell and Daylon Swearingen (Carolina Cowboys), and Chase Outlaw and Eli Vastbinder (Oklahoma Freedom), along with head coaches Michael Gaffney (Gamblers), Jerome Davis (Cowboys), and Cord McCoy (Freedom)—throughout the inaugural season of the PBR Team Series, as they navigate both personal and professional trials and tribulations.
The show is an honest, unvarnished, behind-the-scenes journey into the new team league, with co-producer Kinetic Content getting the deepest access PBR has ever provided to an outside crew.
“In other sports, people are often coached, and you get what they’re told to say,” said co-producer Jamie Elias. “It’s rare to watch a (reality) series and see people exactly who they are. These bull riders are absolutely true to themselves – through the good, the bad, and the ugly.”
In trying to answer the proverbial question, why do they do it, “The Ride” trains an unblinking eye on some of the top athletes in the world’s most dangerous organized sport, from the locker rooms into the bucking chutes and home to their ranches during the week.
When in the summer of 2022, Elias and Executive Producer/Director Micah Brown started bringing three camera crews to the team events to shoot the series, no one could have imagined the personal tragedies that would soon affect several riders – and their entire teams.
“Bull riders aren’t reality show stars or actors,” Brown said. “We had to gain their trust so they could open up and be vulnerable. That happened across the season and, with the fragility of life hitting close to home, produced an emotional depth to the riders that is going to resonate with viewers.”
Just as “Drive to Survive” on Netflix has helped transform Formula 1, “The Ride” will provide significant global exposure for the new team series.
But perhaps the best part of the show is how, on a platform reaching millions of customers worldwide, it documents the passion of professional bull riders, their love for one another and their families, and their determination to put everything on the line in chasing their dream.
Most important, decent men doing the seemingly unthinkable, like the appropriately birth-named Chase Outlaw, should finally get the recognition they deserve.
“With Chase, you initially perceive this strong, tough, emotionless cowboy ready to take on the world,” Brown said. “Then he goes through a major family crisis, and we see an onion revealing different, surprising, inspiring layers that make up the measure of the man.”
Celebrating its 30th anniversary, PBR—now about to begin World Finals to crown an individual champion in the separate Unleash The Beast series – is amid a record-breaking year, with 28 live event arena sellouts.
In 2022 when The Ride was filmed, all PBR television broadcasts reached an estimated 26.5 million people in the U.S.
The Ride, executive produced by Kinetic Content’s Chris Coelen, Eric Detwiler, Karrie Wolfe, and Micah Brown, as well as PBR’s Sean Gleason and Lawrence Randall, is a co-production from Prime Video, Kinetic Content, and PBR.