The PBR Sharon Shoulders Award, created in 2010, recognizes the great women of professional bull riding; those whose work, partnership, and faith have been as integral to the sport as the athletes themselves. It is named for the heroic wife of the legendary Jim Shoulders, whose tireless support enabled her husband to bring bull riding to millions. These women provide an unwavering support system to help their husbands pursue their dreams. They are fiercely loyal, and inspire their husbands by example, motivate and challenge them to achieve their goals, and keep the, grounded in reality.