ARLINGTON, Texas – When the PBR returns to AT&T Stadium for the sixth consecutive year for Iron Cowboy, it will include a new format and increased prize money. The one-day event will now feature 40 of the Top PBR bull riders hanging tough for their share of $250,000, up from $150,000 in previous years.

The Top 35 bull riders from the PBR’s 2015 Built Ford Tough Series and the five winners from the preceding BlueDEF Velocity Tour events (Detroit; Salt Lake City, Utah; Worcester, Massachusetts; Yakima, Washington; and Little Rock, Arkansas) will take on one bull in each round, striving to make the 8-second buzzer. If a rider stays on his bull for the required 8 seconds, he advances to the next round. If he gets bucked off, he is finished.

Through a minimum of two, and a maximum of five rounds, these athletes will continue to ride until one cowboy prevails and is declared the Iron Cowboy.

On Sunday, March 1, the day after Iron Cowboy, the largest single-day cash prize rodeo in history will take place for the second straight year. THE AMERICAN is inviting the Top 10 athletes in each of the traditional rodeo sports, including the Top 10 bull riders from the PBR, to compete in the event for their share of THE AMERICAN’s $2 million total event purse.

Tickets for both events are available here. For more event information about the PBR’s Iron Cowboy and THE AMERICAN, Feb. 28-March 1, 2015, visit the event page at www.pbr.com and THEAMERICAN.com.