PUEBLO, Colo. ― The Professional Bull Riders announced it has signed a three-year extension with the Las Vegas Convention and Visitors Authority, ensuring the PBR Built Ford Tough World Finals will remain in Las Vegas through 2015.

The LVCVA has been a partner since the premier bull riding organization began, and the PBR has held every one of its World Finals in Las Vegas. The event brings an estimated 70,000 attendees and generates an estimated economic impact of $15 million in non-gaming revenue for Las Vegas.

"The excitement and energy of Las Vegas combined with the proud heritage and rich competition of the PBR creates a winning formula for the bull riders and the fans."

The partnership includes inclusion in the 20th Anniversary World Finals logo and press conference backdrops, in-arena and chute signage, PA announcements, and video board spots.

"So much of the PBR's storied history has taken place in Las Vegas, and our relationship with the Las Vegas Convention and Visitors Authority has been special from the beginning," PBR Chairman and CEO Jim Haworth said. "We are excited to renew this partnership with the LVCVA, and this extraordinary community. Next year will be our 20th year in Las Vegas, and we look forward to continuing to make historic moments for years to come."

"Nearly 20 years ago, many of the world's best bull riders came together to create something special, and we are honored to have been a partner from the very beginning," said Tom Collins, Chairman of the LVCVA's Board of Directors. "The excitement and energy of Las Vegas combined with the proud heritage and rich competition of the PBR creates a winning formula for the bull riders and the fans. This one-of-a kind event features huge prize money and wild bull rides."

The PBR Built Ford Tough World Finals will celebrate its 20th anniversary Oct. 23-27 at the Thomas & Mack Center. With each of the last two World Finals drawing almost 70,000 fans, advance ticket purchase is encouraged to avoid missing the adrenaline-soaked action when the Top 35 bull riders in the world risk it all against their four-legged opponents that can weigh as much as 2,000 pounds.

Tickets are on sale now at the Thomas & Mack Center box office, www.UNLVTickets.com, and by telephone at (866) PBR-SHOW. Tickets for all five days of competition are $125-$1,250 while individual day tickets are $18-$48. Bull riding begins at 6 p.m. on Wednesday, Thursday, Friday, and Saturday, and at 11:30 a.m. on Sunday.

The World Finals will consist of six rounds of competition with the first five rounds featuring all qualifying riders against the toughest bulls. The scores from the five rides will be combined and the Top 15 riders will advance for an additional round of competition, following the completion of Round 5 on Oct. 27. The rider with the highest combined score from each of the six rounds will earn the PBR Built Ford Tough World Finals Event title and $250,000.

The 2013 Built Ford Tough Series season again opened with capacity crowds at Madison Square Garden in New York, and will make 26 stops in 18 states. The season will conclude at the Built Ford Tough World Finals in Las Vegas on Oct. 23-27, 2013. The PBR World Champion will receive the coveted Championship buckle, a $1 million bonus and a new pickup truck from Ford, the title sponsor of the Built Ford Tough Series.

The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

The PBR is celebrating 20 years of competition in 2013. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend PBR events each year. PBR has awarded more than $120 million in prize money over 20 years of competition, including a $1 million bonus to the PBR World Champion each year.

Follow Jack Carnefix on Twitter @JackCarnefix.