The Professional Bull Riders and Ford Trucks announced that fans can win a 2011 PBR Special Edition Ford F-150 with EcoBoost™ engine in the Built Ford Tough “Invasion of the Bulls” sweepstakes.

The contest is underway at www.InvasionOfTheBulls.com. Entries will be accepted throughout the 2011 PBR Built Ford Tough Series season, concluding Oct. 16, 2011.

Three finalists, who will be selected during the year, will be given a VIP trip for two to the 2011 PBR Built Ford Tough World Finals in Las Vegas. One lucky finalist will leave Las Vegas in the new truck as the 2011 Grand Prize winner.

Previous IOTB grand prize winners include John Udall of Boliver, Tenn., in 2010; Linda Hance of Kingsport, Tenn., in 2009; and Georgette Green of Olney, Ill., in 2008.

The 2011 BFTS season begins at world-famous Madison Square Garden on Jan. 7-9. It concludes Oct. 26-30 in Las Vegas with the PBR World Finals, where the 2011 PBR World Champion will be crowned and awarded a $1 million bonus.

The BFTS is televised every week on VERSUS with select events being shown on NBC and CBS. Beginning in 2011, the telecasts will be produced by the PBR which has hired the production company led by 30-time Emmy® Award winner and Peabody Award winner David Neal, who will serve as executive producer and creative lead.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.