AT&T Stadium is set to host Iron Cowboy


  • AT&T Stadium will host the Frontier Communications Iron Cowboy, the second PBR Major of the 2017 season.
  • Shane Proctor, last year's winner, will look to defend his title against 39 other riders looking to claim the extra world standings points and $100,000 prize.
  • Following Iron Cowboy, AT&T Stadium will host RFD TV's THE AMERICAN to bookend the richest weekend in Western sports.

In This Article

ARLINGTON, Texas – AT&T Stadium, the largest stadium in the National Football League and home of the Dallas Cowboys, will host the PBR’s (Professional Bull Riders) Frontier Communications Iron Cowboy for the eighth consecutive year this Saturday, Feb. 18.

Iron Cowboy will be the second PBR Major of the 2017 Built Ford Tough Series (BFTS). PBR Majors are the highest profile events on the BFTS, presenting unique formats, increased prize money and world standings points and all televised on the CBS Television Network.

For one night only, Feb. 18, the Top-40 stars of the PBR will try to conquer the rankest bulls in the world, in an effort to make the 8-second buzzer and advance. In the special Iron Cowboy elimination format, riders who stay on their bull for the required 8 seconds advance to the next round. Those bucked off are finished. The cowboys will continue to ride until all but one is left and is declared the Iron Cowboy.

The Iron Cowboy event winner will receive a total of $100,000, including $50,000 from Bad Boy Mowers as part of the Bad Boy Mowers Major Bonus Program, providing $200,000 over the course of the four PBR Majors this season.

In 2016, before 35,000 cheering fans at AT&T Stadium, Shane Proctor won the Iron Cowboy event title. He took home $115,625 in winnings and earned 885 world standings points to leap from No. 8 to the No. 1 position in the PBR world standings.

"We are thrilled to bring The Frontier Communications Iron Cowboy, one of the PBR’s Majors and among the season’s most anticipated events, back to Arlington for our eighth year,” PBR CEO Sean Gleason said. “There’s no better venue in the world than AT&T Stadium in the heart of Texas to cheer on the new Iron Cowboy, all our riders, and the sport's rankest bulls."

This season, PBR’s Young Guns, including 19-year-old Jess Lockwood and 20-year-old Derek Kolbaba are off to a very fast start, winning three of the first six BFTS events. Lockwood who opened 2017 by winning in PBR’s first Major in New York and then again in Sacramento, California, remains at No. 1 in the world, leading Rubens Barbosa, who finished seventh in Kansas City, Missouri, last weekend, by 385 points. 

2016 PBR World Champion Cooper Davis, 22, from Jasper, Texas, rode all three bulls last week in Kansas City and is now fifth in the world standings.

On Sunday, Feb. 19, the day following the Iron Cowboy, THE AMERICAN returns to round out the “richest weekend in Western sports.” The largest single-day cash prize rodeo in history, THE AMERICAN offers a total purse of $2 million, with $1 million divided among any qualifiers who win their respective events. THE AMERICAN bull riding event will include the Top 10 bull riders in the PBR world standings after the 2016 PBR World Finals, five qualifiers and one exemption each competing for $125,000 in prize money.

Tickets for the Iron Cowboy are on sale and range in price from $20 to $152. They can be purchased at the AT&T Stadium Box Office and or by phone at (800) 745-3000.

For an enhanced PBR experience to the Iron Cowboy, fans can now purchase PBR Elite Seats, which provide a behind-the-scenes look into the toughest sport on dirt. This once-in-a-lifetime experience includes early entry; tickets to a premium seating section; a catered reception; a 60-minute, backstage tour by a PBR Host, featuring a PBR 101 presentation and visit with the sport’s fiercest bulls; and the opportunity for photos and autographs from the top PBR stars. After the event, PBR Elite Seat ticketholders also will be given premium dirt access, where they can get their complimentary 8 Seconds PBR program, Elite Seat lanyard and other memorabilia autographed by the Top 35 bull riders in the world. PBR Elite Seats are available for $500 and also can be purchased through Ticketmaster.

With the best Western sports athletes in the world converging on AT&T Stadium to compete in the Iron Cowboy and THE AMERICAN, Feb. 18-19 will be a weekend showcasing some of the most talented, toughest and grittiest cowboys Texas has ever seen.

For more information on the PBR Iron Cowboy and THE AMERICAN, visit

The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

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