Weekend PBR crowds break fifth attendance record in 2013

Flint Rasmussen entertains the crowd during Round 1 of the Built Ford Tough Invitational. Photo by Andy Watson / BullStockMedia.com.


  • More than 21,000 people attended the two-day Built Ford Tough Invitational presented by F-150 with Ecoboost in Kansas City, Mo.
  • The PBR has set five attendance records in its eight stops this season.
  • The PBR visits Cowboys Stadium in Arlington, Texas, next weekend for the Dickies® Iron Cowboy IV

In This Article

KANSAS CITY, Mo. - Not even this winter's first thundersnow in Kansas City, Mo., could keep area PBR fans from Sprint Center this weekend for the two-day Built Ford Tough Invitational presented by F-150 with Ecoboost. More than 21,000 bull riding enthusiasts, including a capacity crowd on Saturday evening, enjoyed the BFTS event and 15/15 Bucking Battle, breaking the fifth attendance record this year for the Built Ford Tough Series.

One-third of the 2013 BFTS season is in the books, and already stops at Madison Square Garden, Chicago's Allstate Arena, Sacramento, Calif.'s Sleep Train Arena, the Honda Center in Anaheim, Calif., and Sprint Center have surpassed attendance goals and topped attendance numbers for previous PBR events. Ticket lines continued well into the first hour of performances and fans requested partially obstructed view seats for the opportunity to see the toughest sport on dirt. 

"It's exciting to see the fans gathering each weekend to see the best bull riding in the world," said Jim Haworth, PBR Chairman and CEO. "The bulls and the riders are feeding off their energy, turning out some of the most athletic performances of their careers. Last night (PBR World Champion Bull) Bushwacker produced a ride that matched his BFTS personal best score of 48 points (out of 50) before more than 12,500 cheering Kansas City fans. Who knows what these athletes are capable of this year with such enthusiastic support?"

The PBR visits Cowboys Stadium in Arlington, Texas, next weekend for the Dickies┬« Iron Cowboy IV, a special event that matches bull riders against each other in a single-elimination format until one rider is left standing as the Iron Cowboy. The event's debut in 2010 drew more than 46,500 fans, breaking the PBR's previous all-time attendance record of 33,000 at the Georgia Dome in 2003. 

Historically, more than 2.5 million fans attend PBR live events each year. Weekly, CBS and CBS Sports Networks feed devoted viewers across the country with primetime broadcasts produced by David Neal Productions. The Los Angeles-based production company is led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

The PBR Build Ford Tough Series visits 26 venues in 18 states this season, with arenas in Tacoma, Wash., Fresno, Calif., and Albuquerque, N.M., next on the schedule. The series culminates in the PBR World Finals in Las Vegas, October 23 - 27, at UNLV's Thomas & Mack Center where the 2013 PBR World Champion will be crowned and awarded a $1 million bonus and the coveted PBR World Champion buckle.

This season marks the 20th anniversary of the PBR, which features the world's Top 35 bull riders and the fiercest bucking bulls in the country.

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