The PBR Brand of Honor is bestowed upon the legendary bulls of the PBR. From the beginning, the organization has recognized that there are two great athletes in every ride, and the bulls are the natural extension of that recognition, honoring those animals whose spirit and skill have surpassed even the highest expectations of the bull riding world. The PBR Brand of Honor, created in 2011, is the highest honor a bovine animal athlete can receive. The honor is based on the animal athlete’s display of consistent championship caliber performances and career statistical records.