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PBR announces media rights representation agreement with Morris Communication Company, LLC's "Road to the Horse"
PBR announces media rights representation agreement with Morris Communication Company, LLC's "Road to the Horse"

AUGUSTA, Ga. and PUEBLO, Colo. -- Morris Communications Company, LLC, a leading global media company, and PBR (Professional Bull Riders), today announced a multiyear media rights representation agreement for Road to the Horse: World Championship of Colt Starting.

Under the agreement, PBR will represent the rights to the company’s signature equestrian competition and stream the annual event on RidePass, its leading western digital network. Additionally, PBR will develop international TV distribution and original content strategies for Road to the Horse in partnership with corporate parent Endeavor and Morris.  

“Morris is pleased to present the World Championship of Colt Starting to the thousands of folks around the world who will be unable to personally attend this wonderful event in Lexington, Kentucky,” states William S. Morris, III, Chairman of Morris Communications, LLC. “This partnership with RidePass will allow those viewers the opportunity to enjoy the head-to-head competition between Vicki Wilson and Nick Dowers in the 2019 Road to the Horse as well as the opportunity to watch Ben Baldus, Wade Black and Booger Brown compete for a spot in the 2020 World Championship. This marks the beginning of a relationship that will allow fans across the world to enjoy this incredible event.”

At Road to the Horse, the world’s best equestrians are challenged to build a partnership with an untouched three-year-old American Quarter Horse across three intense days of competition. Fans witness the entire journey, from colt selection, to the final obstacle challenge. One competitor earns a $100,000 purse and the World Championship of Colt Starting title.

All rounds of competition will stream live on RidePass, March 22-24 from Kentucky Horse Park in Lexington, Ky. For the first time, two past Road to the Horse Champions will battle head to head for the 2019 World Championship of Colt Starting. International showjumping sensation and two-time Road to the Horse World Champion Vicki Wilson will meet Road to the Horse 2016 World Champion and National Reined Cow Horse Association Snaffle Bit Futurity Champion Nick Dowers to vie for the title.

Fans will also witness the Wild Card competition featuring Ben Baldus, Wade Black and Booger Brown (known for his starring role in The Cowboy Way on INSP network), competing for a spot in the 2020 World Championship.

Full coverage of Road to the Horse is available through a RidePass Annual Membership or Pay-Per-View purchase at https://welcome.ridepass.com/rtth.

“PBR is thrilled to partner with Morris to bring Road to the Horse to fans around the world on RidePass while growing the event through international TV distribution and original content development,” said Sean Gleason, PBR CEO. “The World Championship of Colt Starting bolsters RidePass’ offering as the best equine and western sports network in the world.”

The agreement with Morris represents PBR’s eighth significant media rights representation agreement for events carried on RidePass as well as offered to broadcast and cable outlets, including Calgary Stampede; Days of ’47 Cowboy Games & Rodeo; Indian National Finals Rodeo; National High School Rodeo Association; United States Team Roping Championship; World Champions Rodeo Alliance; and World Series of Team Roping.

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