Cooper TireThe ‘Toughest Sport on Dirt’ now has an equally tough tire partner.
The excitement and the spirit of professional bull riding have remained the same over the years, except for the 2008 Built Ford Tough Series season, many things will be different. New talent. New teams. Renewed competition. And now, a new tire partner – Cooper Tire & Rubber Company. Cooper Tire is partnering with the Professional Bull Riders, Inc. (PBR) to be the official tire of the PBR through its 2009 Built Ford Tough Series season. Cooper has been designing and manufacturing some of the world’s best tires since 1914. With headquarters in Findlay, Ohio, Cooper has manufacturing, sales, distribution, technical and design facilities within its family of companies located around the world. The company provides a full line of tires to meet the needs of virtually all consumers, from everyday motorists to the most demanding high performance, off-road and motorsports enthusiasts. Over the years, Cooper has been dedicated to building great tires with the highest standards of quality. Cooper tires are conceived and built by employees who not only enjoy working with tires, but also enjoy the sport and passion of driving. Cooper’s heritage is a story of dedicated employees whose relentless search for excellence has resulted in products that continue to set new standards.
Just like bull riders, Cooper is inspired by a passion for excellence and dedication to be the best. These gifted riders are instilled with values that are at the foundation of Cooper’s culture. That’s another reason why Cooper is proud to partner with PBR – a series that embodies these qualities and many more. At Cooper, when a fraction of a second really matters, you can count on our tires to make a difference. When a fraction of a second really counts at PBR, bull riding is at its best.
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